B2B SAAS MARKETING
Growth & Digital Marketing Leader for B2B SaaS
Growth marketing leader with 15+ years of experience driving measurable results for B2B SaaS companies.
About Me
Building Growth Engines
15+
Years in B2B SaaS
3x
Digital-sourced pipeline at Cloudflare
~$197M to ~$612M
63%
Lower cost per marketing-sourced opportunity at Redis in the first 90 days
$5–30M
Program budgets
~15x program ROI target
5–35
People led, internal + agency
Performance-Driven
Data-informed strategies that deliver measurable ROI and sustainable growth.
Team Builder
Building and mentoring high-performing marketing teams that exceed targets.
Strategic & Tactical
Balancing big-picture vision with hands-on execution for optimal results.
About Me
I'm a growth marketing leader for high-growth B2B SaaS companies, pre- and post-IPO, with 15+ years helping them scale smarter and faster. I centrally lead product-led, sales-led, and hybrid GTM motions, measured on growth rate, efficiency, and ARR. I own growth end to end, from planning and forecasting to channel execution across paid media, web, and lifecycle. I build full-funnel systems that connect clear product stories to the digital engines that drive measurable pipeline and revenue.
Today I'm Director, Digital & Growth Marketing at Redis. Before that, I led global teams at Cloudflare, Gong, Genesys, Docebo, and ESET, spanning growth marketing, demand generation, digital strategy, ABM, performance media, and analytics.
Across roles, the playbook has stayed consistent. Get close to the product and the buyer. Translate that into crisp positioning and focused demand. Then build the teams, processes, and creative systems that make growth repeatable.
I'm data-driven by default, but pragmatic in execution. I prioritize what moves the business, test continuously, and build frameworks that help teams operate with clarity and speed. I care deeply about culture and autonomy, and I aim to create an environment where people do the best work of their careers.
Expertise
What I Do Best
Specialized in the disciplines that drive real business growth for B2B SaaS companies. Select a category to explore core competencies.
Creating seamless digital journeys that convert visitors into customers through optimized websites, landing pages, and user experiences.
Experience
Career Journey
15+ years of progressive growth in B2B marketing leadership.
Director, Digital & Growth Marketing
Redis
Lead growth marketing for Redis, the real-time data platform and context engine for AI agents. Own pipeline and closed-won ARR across self-serve and enterprise motions, with a $5M+ budget across three regions.
Director, Global Digital Marketing
Cloudflare
Owned the digital growth engine through Cloudflare's scale past $2B in annualized revenue. $30M global program budget across paid search, paid social, programmatic, email, and CRO.
Director, Digital Marketing
Gong
Designed and delivered the unified growth engine during Gong's multi-product and international expansion. $20M program budget across paid search, paid social, programmatic, brand TV, podcasts, and influencer.
Head of Acquisition Marketing
Docebo
Built and led the acquisition function through Docebo's shift from a single-product LMS to a multi-product learning platform. $15M program budget across web, paid, lifecycle, and partner channels, supporting enterprise sales-led and product-led motions in parallel.
Director, Demand Generation
Genesys
Owned global digital demand generation for a $1B+ contact center and CX platform across 10+ languages and three regions. $20M program budget across ABM, paid media, marketing automation, and CRO.
Earlier career
Senior Manager, Paid Media
Element Three2016 – 2017Built the paid media practice from zero at an Inc. 5000 agency, growing to 5 people, 17 clients, ~$15M in annual client spend, and $1M practice ARR in 9 months
Digital Marketing Manager
ESET2012 – 2016Ran global digital marketing for a cybersecurity company operating B2C ecommerce subscriptions and B2B sales-led motions in parallel, with a $5M digital budget
Marketing Manager
Finalsite2009 – 2012First marketing hire at a vertical SaaS company serving K–12 and higher education
Background
Education
MBA
University of Massachusetts Global
BS, Business Administration
York College of Pennsylvania
Advanced Growth Strategy
Reforge
Featured & Speaking
Sharing insights and expertise across industry platforms
Sharebird Top Demand Gen Mentor
Recognized as a top mentor for demand generation professionals in 2025
Lovable Top 1% User
Among the top 1% of users for total traffic, lines of code, and visitors
DEMAND Conference Speaker
Featured speaker presenting on Efficient Growth Strategy
Work
Featured Work
Real results from real campaigns. See how I've helped leading B2B companies drive growth.
Cloudflare
Driving enterprise growth with digital and go-to-market transformation
Shifting Cloudflare to modern GTM strategy results in significant enterprise growth.
Gong
Full-funnel strategy drives predictable pipeline
Unifying performance, brand, web, and measurement across a global program budget.
Genesys
Building an enterprise demand gen engine to unify global execution
Unifying GTM strategy, ABM, lifecycle automation, and intent to grow enterprise results.
FAQ
Quick Answers
Who is Nash Haywood?
Nash Haywood is Director, Digital & Growth Marketing at Redis, based in Indianapolis. He has 15+ years in B2B SaaS and has led growth, digital, and demand generation marketing at Redis, Cloudflare, Gong, Docebo, Genesys, and ESET.
What does Nash Haywood do at Redis?
He leads growth marketing for Redis, the real-time data platform and context engine for AI agents. He owns pipeline and closed-won ARR across self-serve and enterprise motions, with a $5M+ budget across three regions, and runs full-funnel paid media and the website and CRO program.
What are you working on at Redis?
I lead agent-led growth with one AEO, GEO, and SEO strategy spanning content, technical infrastructure, and external citations, with measurement built in. I also run full-funnel paid media and the website and CRO program, and I build and deploy production AI agents for content creation and campaign setup.
What results did Nash Haywood drive at Cloudflare?
As Director, Global Digital Marketing (2022 – 2025), he owned the digital growth engine through Cloudflare's scale past $2B in annualized revenue, with a $30M global program budget. He tripled digital-sourced pipeline from ~$197M to ~$612M over three years and drove a 131% YoY increase in marketing-sourced pipeline.
What size budgets and teams has Nash Haywood managed?
Program budgets from $5M to $30M and teams of 5 to 35 people, including internal staff and agencies, across paid media, web, lifecycle, ABM, and marketing operations.
What is Nash Haywood's expertise?
Growth marketing and demand generation for B2B SaaS: paid media, ABM, conversion rate optimization, marketing automation and lifecycle, measurement and attribution, and answer-engine optimization (AEO). He is also hands-on with AI tooling such as Claude Code, the Anthropic API, n8n, and MCP.
How can I contact Nash Haywood?
Use the contact form at https://nashhaywood.com/contact or connect on LinkedIn at https://linkedin.com/in/nash-haywood.