Summary
- Growth marketing leader for high-growth companies, pre- and post-IPO
- Centrally lead product-led, sales-led, and hybrid GTM motions, measured on growth rate, efficiency, and ARR
- Own growth end to end, from planning and forecasting to channel execution across paid media, web, and lifecycle
Experience
Key Achievements
- Cut cost per marketing-sourced opportunity 63% in the first 90 days across all three regions, by reallocating budget, tightening account targeting and segmentation, and improving the website path to evaluation
- Lead agent-led growth with one AEO, GEO, and SEO strategy spanning content, technical infrastructure, and external citations, with measurement built in
- Run full-funnel paid media across search, social, display, and video, from awareness to conversion
- Shape GTM strategy across account targeting, campaign segmentation, and lifecycle workflows
- Lead the website experience and CRO program, from first visit to product evaluation
- Plan, forecast, and allocate the growth and demand marketing budget each quarter
- Build and deploy production AI agents for content creation and campaign setup
Earlier career
2016 – 2017Senior Manager, Paid Media
Element Three
Built the paid media practice from zero at an Inc. 5000 agency, growing to 5 people, 17 clients, ~$15M in annual client spend, and $1M practice ARR in 9 months
Senior Manager, Paid Media
Element Three
Built the paid media practice from zero at an Inc. 5000 agency, growing to 5 people, 17 clients, ~$15M in annual client spend, and $1M practice ARR in 9 months
- Drove 78% lead growth and 52% lower CPL for Airstream; featured in Facebook and HubSpot case studies
2012 – 2016Digital Marketing Manager
ESET
Ran global digital marketing for a cybersecurity company operating B2C ecommerce subscriptions and B2B sales-led motions in parallel, with a $5M digital budget
Digital Marketing Manager
ESET
Ran global digital marketing for a cybersecurity company operating B2C ecommerce subscriptions and B2B sales-led motions in parallel, with a $5M digital budget
Ran global digital marketing for a cybersecurity company operating B2C ecommerce subscriptions and B2B sales-led motions in parallel. $5M digital budget across search, social, display, review, and 800+ affiliate partners.
- Increased paid media contribution to sales 124% and grew its share of marketing pipeline to 39% by rebuilding targeting and bidding, and tying paid performance to renewal and trial-conversion data
- Grew ecommerce revenue 32% by rearchitecting renewal and free-trial workflows, treating retention as part of acquisition
- Reduced ecommerce cost per sale 19% through CRO across trial and checkout funnels
- Scaled the 800+ partner affiliate program as a distributed acquisition channel without proportional headcount growth
- Led the global rollout of Google Marketing Platform (DV360, Campaign Manager, SA360, Analytics 360), unifying the global media data model
2009 – 2012Marketing Manager
Finalsite
First marketing hire at a vertical SaaS company serving K–12 and higher education
Marketing Manager
Finalsite
First marketing hire at a vertical SaaS company serving K–12 and higher education
- Lifted close rate 34% by redesigning the sales handoff; drove 38% of inbound pipeline via paid and organic search
Key Results
- Tripled digital-sourced pipeline from ~$197M to ~$612M over 3 years (Cloudflare)
- 131% YoY increase in marketing-sourced pipeline and 129% YoY improvement in pipeline per media dollar (Cloudflare)
- 129% YoY pipeline growth and 117% SQL growth (Gong)
- Lifted website conversion 32% and grew organic traffic 46% (Gong)
- Doubled digital-sourced bookings YoY; grew digital-attributed revenue 78% YoY (Genesys)
- Raised average deal size 31% YoY through product-to-platform repositioning (Docebo)
- Established the Martech Center of Excellence and trained 100+ marketers (Genesys)
Technology
Education
MBA
University of Massachusetts Global
BS, Business Administration
York College of Pennsylvania
Advanced Growth Strategy
Reforge
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