[Docebo] Driving efficient post-IPO growth for enterprise learning platform

During my time at Docebo, I had the privilege of leading and expanding the acquisition team, which encompassed all facets of growth marketing, including paid media, account-based marketing, marketing automation, organic search, and conversion rate optimization. 

One major highlight of my time here was helping transition the company from a single product company (core LMS) to a multi-product platform, with a full product suite offering across key functions including reporting, content creation and 

With Docebo focused on steady and consistent growth, we took integrated marketing approach to marketing, working across all channels and stages of the funnel to drive growth. 

This included:

• Paid media program rebuild – completely revamping paid media strategy across all major search engines (including Google, Microsoft, and Gartner) while also establishing a global paid social lead generation strategy for all major markets (North America, EMEA and APAC)
• Account-based go-to-market strategy for Enterprise accounts – defined and execute a 1:1 account based strategy to 100+ strategic enterprise accounts. The secret to success? We adjusted Docebo’s the flexible LMS platform design to fit prospective accounts and made sure their key leaders saw it, resulting in a significant wow-factor and improved results from our outbound and digital advertising efforts
• Launching a new product to #1 on Product Hunt – to increase visibility for Docebo’s free content creation tool, we launched our product on Product Hunt, which led to significant visibility among our existing and prospective customers
• Transforming from basic email to scaled marketing automation – took a basic drip email program and transformed HubSpot into a proper marketing automation tool implementing triggers, multi-step revamp and new engagement-based strategy
• PQL strategy for multi-product expansion – Leveraged in-product prompts and engagement tracking, we built an automated email strategy based on what each company did in the free product providing a gateway into adopting the entire product suite
• Website rebrand – worked closely with the brand marketing leader to launch Docebo’s learning product suite and revamp all program assets, including digital ads, email and landing pages