# Nash Haywood

> Director, Digital & Growth Marketing at Redis. Growth & Digital Marketing Leader for B2B SaaS with 15+ years of experience. Based in Indianapolis.

Full plain-text resume and FAQ: https://nashhaywood.com/llms-full.txt

## Quick facts

- Current role: Director, Digital & Growth Marketing at Redis (2026 – Present). Owns pipeline and closed-won ARR across self-serve and enterprise motions, with a $5M+ budget across three regions. Cut cost per marketing-sourced opportunity 63% in the first 90 days across all three regions. Leads agent-led growth with one AEO, GEO, and SEO strategy.
- Previously: Director, Global Digital Marketing at Cloudflare (2022 – 2025); Director, Digital Marketing at Gong (2021 – 2022); Head of Acquisition Marketing at Docebo (2020 – 2021); Director, Demand Generation at Genesys (2017 – 2020); Senior Manager, Paid Media at Element Three (2016 – 2017); Digital Marketing Manager at ESET (2012 – 2016); Marketing Manager at Finalsite (2009 – 2012).
- Scale: program budgets of $5–30M and teams of 5–35 people (internal and agency).
- Cloudflare: tripled digital-sourced pipeline from ~$197M to ~$612M over three years, with a $30M global program budget.
- Gong: 129% YoY pipeline growth and 117% SQL growth with a $20M program budget.
- Genesys: grew digital-attributed revenue 78% YoY and doubled digital-sourced bookings YoY with a $20M program budget.
- Education: MBA, University of Massachusetts Global; BS in Business Administration, York College of Pennsylvania; Advanced Growth Strategy, Reforge.

## About

Nash Haywood leads digital and growth marketing at Redis. Before that, he led global digital, demand generation, and growth teams at Cloudflare, Gong, Genesys, Docebo, and ESET, across demand gen, ABM, CRO, paid media, lifecycle, and answer-engine (AEO/GEO) discovery.

## Expertise

### Digital Experience
- Website Optimization
- Content Strategy
- Marketing Automation
- CRO & A/B Testing
- UX Strategy
- Personalization

### Go-to-Market
- Go-to-Market Strategy
- Brand & Positioning
- Sales Enablement
- Product Launch
- Competitive Analysis
- Agent-Led Growth

### Growth Marketing
- Demand Generation
- Account-Based Marketing (ABM)
- Marketing Analytics
- Marketing Operations
- Product-Led Growth
- Revenue Operations
- Team Leadership
- AEO/GEO/SEO Strategy

### Paid Media
- Google Ads
- LinkedIn Ads
- Meta Ads
- Programmatic
- Attribution
- Retargeting

## Featured Work

- Sharebird Top Demand Gen Mentor (2025)
- Lovable Top 1% User - recognized for total traffic, lines of code, and visitors
- Featured Speaker at DEMAND Conference on Efficient Growth Strategy

## Case Studies

- [Cloudflare](https://nashhaywood.com/work/cloudflare): digital and go-to-market transformation behind a $30M global program budget.
- [Gong](https://nashhaywood.com/work/gong): full-funnel strategy unifying brand, demand, web, and measurement across a $20M program budget.
- [Genesys](https://nashhaywood.com/work/genesys): building an enterprise demand gen engine with ABM and lifecycle automation across a $20M program budget.

## Connect

- Website: https://nashhaywood.com
- Contact form: https://nashhaywood.com/contact
- LinkedIn: https://linkedin.com/in/nash-haywood
- X: https://x.com/nash_h